CROOZ Blockchain Lab Joins the Japan Esports Union (JeSU) as a Full Member


CROOZ Blockchain Lab Inc. has officially become a full member of the Japan Esports Union. This membership marks an important milestone in the Japanese blockchain gaming landscape, paving the way for titles like PROJECT XENO, developed by Crooz, to gain momentum in the esports arena.

What is the Japan Esports Union?

What is the Japan Esports Union?

The Japan Esports Union is committed to elevating the competitive spirit of the Japanese through esports and championing the spirit of sportsmanship.

Here’s an insight into the objectives, leadership, and activities of the Japan Esports Union.

Overview of the Japan Esports Union

The union is dedicated to enhancing citizens’ health, fostering social initiatives, and boosting the economy via esports. Key initiatives encompass:

  • Comprehensive research on esports.
  • Support for tournament organization.
  • Issuance of esports engagement licenses.

Leadership at the Japan Esports Union

At the helm is Chairman Hideki Hayakawa, the President of Konami Digital Entertainment Co., Ltd. Esteemed board members include Nao Udagawa, President and Representative Director of Bandai Namco Entertainment Inc., and Yukio Sugino, President and COO of SEGA CORPORATION.

With CROOZ Blockchain Lab joining as a full member, the union now includes Cygames, Inc. and Square Enix Co., Ltd and more. Japanese media giants like TV Asahi and TV Tokyo are also on board, raising the member count to over 90.

Activities Spearheaded by the Japan Esports Union

The union has been instrumental in supporting Japanese esports champions, overseeing everything from selection to comprehensive player support.

This includes tournaments like the “International Esports Federation” and the “19th Asian Games Hangzhou 2022”. At the “IESF WORLD ESPORTS CHAMPIONSHIPS #15” in 2023, Japan clinched second place in “eFootball™”.

Why the Esports Evolution Matters

Why the Esports Evolution Matters

“Esports has garnered immense attention, especially post its recognition at the 19th Asian Games (2022/Hangzhou). With our full-fledged membership in JeSU, we aim to synergize with the esports community and further the growth of Japan’s esports sector.” – Shouichi Furuse, CEO of CBL

Esports has transcended being just entertainment—it has societal resonance now.

Its influence is profound among the youth, fostering camaraderie, skills, and global collaboration. Beyond the game, esports opens avenues for new businesses, generating revenue through sponsorships, ads, and boosting local economies with events and tournaments.

Esports Tournament: “Hikaru Cup”

the Esports Tournament: "Hikaru Cup"

Set to kick off in October 2023, the “Hikaru Cup” promises a level playing field for all esports aficionados.

PROJECT XENO Takes the eSports Plunge: Ushering a New Era in Blockchain Gaming!

With a whopping prize pool of 20 million yen, PROJECT XENO stands out as a game that truly embraces the esports spirit. It offers participants a chance to hone their skills in a riveting gameplay environment.

Wrapping Up

With its membership in the Japan Esports Union, CROOZ Blockchain Lab has reinforced its commitment to the esports community. The esports wave is growing, fostering community, fostering global ties, unveiling business prospects, and boosting economies.

The Hikaru Cup, set for October 2023, is an event not to be missed. Don’t miss out on the PROJECT XENO experience!



PROJECT XENO is the Japanese NFT game that merges GameFi and esports in a 3v3 PvP battle arena.

Developed by CROOZ Blockchain Lab, it offers enjoyable gameplay and long-term income generation.

With support from celebrities like YouTuber Hikaru and boxer Floyd Mayweather Jr., prepare to earn through gameplay, NFT trading, and token trading. 

NameProject XENO